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A Holistic Approach to PPC
Paid search is hot. Well, it’s been hot for a while — at least the past 5 years. And it continues to grow: according to eMarketer, search spending will reach $11,422 million this year. But with all this growth and attention on the click, most conversations on PPC start and end there — from bids, to ads, to keywords and… Check out the SEO Tools guide at Search Engine Journal . A Holistic Approach …