April 9th, 2010 | 
Author: Googlewashing claims to clean up negative information on the Internet. Companies like ReputationHawk.com, DefendMyName.com and ReputationDefender.com claim to do this, but it sounds like regular SEO services…and who knows if even those work. What are your thoughts?
Posted in 
Tags:
Reputation management is becoming huge business on the Internet. American Airlines recently spent millions pushing negative content off of the first page for a search of their name. In the end, the process is regular SEO with an emphasis on new content that can be ranked under a business name, pushing negative content further down the search results.