July 17th, 2010 | 
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Google Tech Talks January 29, 2009 ABSTRACT In this session, we’ll review the psychology and system thinking behind game design, and learn how to use game mechanics to make an experience that’s fun, compelling, and addictive on the Web and mobile. We’ll conclude by showcasing some cutting-edge services that incorporate these thoughts and show us what future of social and applications will look like. “It’s one of my absolute favorite discussions on user engagement & how to reckon about app / web design & user engagement by using strategy from game mechanics.” – Dave McClure (500hats.typepad.com A lot of our services here at Google can benefit from simple ways to make them more engaging by applying lessons from game mechanics. Amy Jo Kim’s company Shufflebrain builds smart games for social networks, starting with Facebook. (For an example of how Facebook is using Game design to drive user engagement, see: www.insidefacebook.com Speaker: Amy Jo Kim Amy Jo Kim, CEO of Shufflebrain, is an internationally known expert in online community architecture. She has helped design social games and social architecture for such companies as Electronic Arts, Digital Chocolate, Viacom, eBay and Yahoo! Her book Community Building on the Web was published in 2000, and has been translated into 6 languages.
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Where are the closed captions?
My company, Bunchball, provides many of the game mechanics that Amy Jo describes as a web service that can be integrated into any site or application.
If you’re interested in more info on this topic, we tweet whenever we find fascinating examples of game mechanics in the wild, just follow “bunchball”.
@mirwox:
May be we should make a game of it
Game mechanism types:
* collection (completing a set) of tangible equipment
* earning points (given by the system or additional players, with redeemable prizes, leaderboards)
* feedback (so that the players becomes better)
* exchange (taking turns, social exchanges, each player giving mutual feedback, trading, making allies, going back and forth, customizing interfaces, …)
Trends:
* accessibility (UI, devices, open APIs)
* recombinant data objects (mash ups, customization)
* syndicated
If the skills are high and challenge low – dull game.
If the challenge is high and skills are low – nervousness.
When both are low and progressively higher – excellent flow of game.
Social Media is player-made content, in a social infrastructure which has tools for sharing.
A game is a system in which players engage in an artificial conflict, defined by rules, that resuls in a quantifiable outcome. (from “Rules of Play”)
The Sims is a structured experience with rules and goals that is fun.
Games tap into our primal response patterns (reinforcement schedule: the frequency at which rewards are giving to make the subject give a response, the best being a unpredictable schedule – variable rate/intensitity).
This was very useful for my game mechnics assignment, thanks a bunch
+1 to social points lol
Will you resist a click? If you’re interested in earning some money please view my profile. So far I’ve gotten over $100.00 in one week along with two Xbox 360 games. At least try it.
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Excellent day to all of my fellow Christians, firstly my apology for being out of topic. I came here to remind you public that the judgment day has started by now. Please depart from cursing, smoking, violent entertainment, fornication, occultism, and for watching pornography etc. lest you be found not worthy to penetrate the kingdom of God in the Day of Execution. Thank you for your kind consideration.
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That blouse of hers is just perfect for chroma keying!
I’ve played my honest share, and it’s frustrating when you are tricked into wasting your time because of techniques like this. Now the only games I play are really fun and make me feel like I’m having a excellent time.
I’m guessing you’ve never played a video game, or pretty much any game for that topic. These techniques would work on me.
all these techniques are bs. make a excellent product that is useful to public.
It is manipulative, but it’s surely not BS.
manipulative bs
Most of the equipment you do are virtually social. Try to see it this way, how many times you reckon about talking to public about subjects and how many times u really do. Most of the social life you reckon you have is made up by your imagination anyway.
What she said is fascinating. She said : You spend more time being virtually social than being really social (as in real life).
really loved this!!
)
and seriously…
who the hell is that blonde cutie???????
Thanks!