HyperInteractive

Engaging the Hyper-Interactive Traveler Using Web 2.0 and Social Media: Hotelier’s Best Practices Guide | By Max …

July 16th, 2010 |

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Engaging the Hyper-Interactive Tourist Using Web 2.0 and Social Media: Hotelier’s Best Practices Guide | By Max …
Today’s travel consumer is tweeting, texting, emailing, communicating with friends via Facebook, and commenting, often in real-time, on restaurants and hotels via review sites like Yelp and TripAdvisor. How will you reach these hyper-interactive consumers at multiple touch points during the research process? And once your hotel has their attention, what should you do to encourage loyalty to your …